People believe that the Disney company is in a bit of trouble with several movies failing at the box office. I don’t believe that and this post is going to explain why I think that is. I’m not thrilled about their redos in the theme parks, but I still would like to visit the theme parks with a group of other Disney fans for personal reasons that I’m not going to get into. But let’s get into the main topic of the post.
Some people think that Disney will go bankrupt due to failures at the box office during the opening week, Strange World (2022) or The Marvels (currently out in theatres at the time of this writing; 2023) or Elemental (2023) but the last one recovered its money eventually. I’m sitting there and thinking “so what if they’re a bit of a flop? They have been there before in history at least twice (maybe three times) and they survived basically unscathed at least.” The making of Cinderella (1950) and the making of (depending on who you’re talking too) of Touchstone’s (who is a subsidiary of Disney company) Who Framed Roger Rabbit (1988) or The Little Mermaid (1989) is what made Disney get back on their feet after a slump due to reasons either inside or outside of Disney.
In the 1940s due to the World War II closing the overseas markets, so movies like Pinocchio (1940) Fantasia (1940), Dumbo (1941) and Bambi (1942) couldn’t be released overseas and then, on top of that, Disney studios were hired by the USA’s Army to make propaganda films like a certain cartoon which is Donald Duck having a nightmare about serving the Nazi that people believe is banned. So, because of their focus, mainly being that the North American market had to be content with what, is known as “package films”, like: Saludos Amigos (1943) Three Caballeros (1945) Make Mine Music (1946), Fun and Fancy Free (1947) Melody Time (1948) and The Adventures of Mr. Toad and Ichabod Crane (1949), Between the three things, there wasn’t a lot of money in the studio at that point. Disney Studios was going to go bankrupt. They were pinning their hopes on Cinderella being a success in the theatres to get them back on their feet. And as they hoped, Cinderella (1950) actually was the last successful “Princess” film until 1989- Sleeping Beauty wasn’t successful at the box office for some reason, but that’s an entirely different story for another day).
After Walt Disney’s death in 1966, the company released The Jungle Book (1967) and then there was one last movie that Walt gave the green light to before he died- The Aristocats (1970). But after that, the Disney company was floundering for awhile without him.
In the 1980s they tried to appeal to, I assume, the teen market with darker, more realistic films like The Black Cauldron (1985) and the Great Mouse Detective (1986). The Black Cauldron didn’t do so well at the box office due to the fact it got majorly messed up by a change in the management, so to speak, with Jeffery Katzenberg and Michael Eisner coming on board as part of the management team. I have to admit I don’t know Katzenberg’s history pre-Disney, but it seems to be that he mostly worked with live-action films previously, so he didn’t understand how animation couldn’t be “as easily edited” as live-action films, so he fiddled around with the The Black Cauldron until I believe Michel Eisner talked to him. And the company couldn’t go back to the “pre-edit” animation because of Katzenberg’s messing around, so the movie got released in the messy state it was in. Which wasn’t good because the Disney company had been pinning its hopes on the movie to the point that they were even planning on making a restaurant in a Disney park which was going to be named after the Gurgi character from the movie.
During the making of The Fox and the Hound (1981), some middle-ground animators- people who came after the Nine Old Men animators but before people like Tim Burton took over-like Don Bluth, quit working with Disney due to issues on the production and left the studios, which meant that young people like Burton who was starting out at the Disney company had to take over with making the movie.
Their next successful movie was either Who Framed Roger Rabbit (1988) by the Disney subsidiary of Touchstone Pictures or The Little Mermaid (1989). Both movies were successful at the box office -the latter is known for setting off the Disney Renaissance which lasted until 1999 with Tarzan (1999).
Their last time the company had a series of flops or movies become popular later on was in the 2000s after the Tarzan (1999) movie. With movies like Emperor’s New Groove (2000) Atlantis: The Lost Empire (2001) Lillo and Stich (2002) Treasure Planet (2002) Brother Bear (2003) Home on the Range (2004) Chicken Little (2005) Meet the Robinsons (2007) and Bolt (2008).
Their first successful animated film in this time period was The Princess and the Frog (2009) even though not a lot of men or boys went to this movie, which meant they changed the name of the movie Rapunzel to Tangled (2010) for marketing purposes. But that’s a different story for another day.
In conclusion, this is why I don’t believe Disney company will be going bankrupt anytime soon due to the fact, yes, they might be having flops at the moment, but they did it before and they still survived and they will do it again. They’re like the saying by Yoda. “Do or Do not, There is No Try”. They keep at it until something is successful.